Downtown Heber City has always been more than a place to shop, it is where relationships are built, stories are shared, and community takes shape. At the heart of that effort is the Community Alliance for Main Street (CAMS), a nonprofit organization dedicated to advocating for and revitalizing downtown Heber City. Guided by a strong sense of place and purpose, CAMS works to strengthen the economic, cultural, and social vitality of Main Street while honoring the community’s history and character.
Through recent strategic discussions, CAMS’ board clarified its core values, collaboration, stewardship, and community connection, with a clear focus on creating a thriving downtown that serves everyone. CAMS’ work centers on Main Street business owners, property owners, and the broader Heber Valley community, serving as a connector that aligns shared interests, amplifies local voices, and champions a resilient downtown core.
That vision is deeply rooted in the values that have shaped the Heber Valley from its earliest days. Often described as “The Way of the West” or a “Western Way of Life,” the community reflects ruggedness, resilience, independence, and a pioneering spirit. Downtown landmarks like the Heber Valley Railroad, Dairy Keen, Granny’s, and the Heber Tabernacle are reminders that Main Street is not just a collection of buildings, it is the living memory of the people and traditions that built this valley.
As CAMS looks ahead to 2026, business activation is a central focus: telling the stories behind downtown businesses, encouraging residents to shop local, and recognizing the dedication it takes to operate a small business in a growing community. The goal is simple—to remind our community that behind every storefront is a family, a dream, and a commitment to Heber City. We’ve highlighted a few shops that you may have overlooked, and yet their products and services truly represent the American dream that hard work, quality and integrity matter.
Heber Valley Brewing Company
501 N MAIN | Heber City | hebervalleybrewing.com
More than a brewery, Heber Valley Brewing Company is a gathering place. Owned by locals Clint Jones and Greg Poirier, this Main Street favorite is built on great beer, hard work, and a deep love for the Heber Valley.
With carefully crafted small-batch brews and a welcoming taproom, the brewery invites locals and visitors alike to slow down, connect, and enjoy something truly made here. Grab a pint, bring a friend, and support the people helping make downtown a place worth gathering.
Jade’s Café
200 Gateway Dr | Heber City | jadescafe.com
Opened in December 2023 by husband-and-wife team Halle-Jade and Mason Squires, Jade’s Café represents the realization of a lifelong dream. For Halle, owning a coffee shop was a childhood vision, beautifully paired with her creative work as head designer at Nomad Soul Interiors. Mason brings experience in sales and logistics, along with a passion for wellness as a certified personal trainer.
Together, they’ve created a space centered on fresh, high-quality food that nourishes both body and soul. Jade’s Café is quickly becoming a downtown favorite, where thoughtful design, intentional ingredients, and warm hospitality come together.