Swiss Days 2020 Goes Online!

Customers will be able to shop virtually this year.

Labor Day Weekend 2020 will be unusual in the Heber Valley. Swiss Days, a statewide favorite, was cancelled back in May due to Covid concerns. The massive craft, food, and entertainment event usually brings thousands to the valley each year. It is one of Utah’s largest festivals. 2020 would have been its 73rd year. However, there is still an opportunity to purchase items online from Swiss Days’ vendors.

According to www.midwayswissdays.org, there will be a “one-time only Midway Swiss Days 2020 online vendors’ showcase.” Products from Swiss Days’ booths will be available on the event’s website. Select vendors received the online opportunity.

Tami Van Der Veur, CEO of “Savvy Curls,” was invited to include her popular, no-heat headband curler in the website event. According to Van Der Veur, “We were so looking forward to Swiss Days and all the smiling faces and positive energy that it brings. And then, bam. As soon as we were accepted, they announced that they had to cancel this year’s event. As excited as we were to be accepted, we were equally disappointed that they shut it down.”

Like many other Swiss Day’s vendors, Savvy Curls gets a bulk of its revenue every year from the highly-attended craft show. The event was cancelled early to give businesses as much time as possible to change course for the year. The website sales event is an attempt to help bring business to these vendors and bring products to customers.

“Being the amazing community that they are, [Midway] was innovative enough to come up with an online Swiss Days to further support vendors,” said Van Der Veur. “We are thrilled to be a part of the online event this year. And we look forward with great anticipation to be able to participate in the regular Swiss Days next year.”

Customers can shop 2020 Swiss Days online from August 31 to September 11 at https://midwayswissdays.org/.