Through recent strategic discussions, CAMS’ board clarified its core values, collaboration, stewardship, and community connection, with a clear focus on creating a thriving downtown that serves everyone. CAMS’ work centers on Main Street business owners, property owners, and the broader Heber Valley community, serving as a connector that aligns shared interests, amplifies local voices, and champions a resilient downtown core.

That vision is deeply rooted in the values that have shaped the Heber Valley from its earliest days. Often described as “The Way of the West” or a “Western Way of Life,” the community reflects ruggedness, resilience, independence, and a pioneering spirit. Downtown landmarks like the Heber Valley Railroad, Dairy Keen, Granny’s, and the Heber Tabernacle are reminders that Main Street is not just a collection of buildings, it is the living memory of the people and traditions that built this valley.

As CAMS looks ahead to 2026, business activation is a central focus: telling the stories behind downtown businesses, encouraging residents to shop local, and recognizing the dedication it takes to operate a small business in a growing community. The goal is simple—to remind our community that behind every storefront is a family, a dream, and a commitment to Heber City. We’ve highlighted a few shops that you may have overlooked, and yet their products and services truly represent the American dream that hard work, quality and integrity matter.

Heber Valley Brewing Company

501 N MAIN  |  Heber City  |  hebervalleybrewing.com

More than a brewery, Heber Valley Brewing Company is a gathering place. Owned by locals Clint Jones and Greg Poirier, this Main Street favorite is built on great beer, hard work, and a deep love for the Heber Valley.

With carefully crafted small-batch brews and a welcoming taproom, the brewery invites locals and visitors alike to slow down, connect, and enjoy something truly made here. Grab a pint, bring a friend, and support the people helping make downtown a place worth gathering.

Jade’s Café

200 Gateway Dr  |  Heber City  |  jadescafe.com

Opened in December 2023 by husband-and-wife team Halle-Jade and Mason Squires, Jade’s Café represents the realization of a lifelong dream. For Halle, owning a coffee shop was a childhood vision, beautifully paired with her creative work as head designer at Nomad Soul Interiors. Mason brings experience in sales and logistics, along with a passion for wellness as a certified personal trainer.

Together, they’ve created a space centered on fresh, high-quality food that nourishes both body and soul. Jade’s Café is quickly becoming a downtown favorite, where thoughtful design, intentional ingredients, and warm hospitality come together.