Special Event Cooperative Marketing Program

We are excited to announce the application period for the 2019 cooperative marketing program grant has officially opened. This year you will have until January 1, 2019 to submit your application.

Each year, Wasatch County generously provides grant monies to increase tourism awareness and overnight stays in the Heber Valley. Through an appointed advisory board, grant monies are allocated to event organizers based on merit, need, and the potential of attracting a significant number of overnight visitors to the area. See the original story and apply at gohebervalley.com.

Grant recipients are to use the special event marketing co-op funds exclusively outside of Wasatch County in the form of marketing, advertising, and promoting their events.  Any promotional item that is created using grant money should include the official Heber Valley Tourism logo. For questions about the program, contact Jessica Broadhead, Marketing and Operations Manager, at 435-654-3666 or by email at[email protected].

 The 2019 application is due on January 1, 2019. All applications must be received by 11:59 pm MST on January 1, 2019 to be eligible for funding. See document for full application requirements. Each application wil be scored based on the following criteria:

  • Quality of proposed marketing strategy
  • Potential to increase overnight stays within the Valley and evidence of local lodging partnership
  • Expected revenue and positive economic impact generated
  • Projects aimed at attracting more visitors during shoulder season (spring, fall, and winter)
  • How crucial is this grant funding to the success of the proposed campaign
  • Strong community support and involvement

Heber Valley Artisan Cheese held their 2nd annual Ice Sculptures Exhibition this weekend. Several local businesses sponsored the sculptures being displayed. There were also two different ice carving demonstrations. The event was free to the public.

The annual event began last year when Carolee Kohler saw ice sculpting on a Hallmark movie and thought it would be a fun idea for their farm. They are also considering a woodcarving event.

According to Lindsey Strother, social media and events coordinator, each sculpture takes between 1-3 hours to carve. “We contacted Amazing Ice Creations back in November, and we reached out to local companies to sponsor the ice sculptures,” she said. “Yesterday morning around 9 am, they came in a massive truck and dropped them all off for us, and we set them up.”

Along with the ice sculptures, sponsors receive a sign and canopy for the display and social media marketing. The sponsors decide what they want to have sculpted. After the event, they can take the ice sculptures and display them at their businesses. The creations normally last a couple of weeks. Some will be left in the field and can be viewed throughout the week.

The ice this year included Olaf, company logos, animals, and other items. Darron Kingston, the sculptor, has carved ice for over 10 years with his dad. According to Kingston, “I like sculptures that give me a challenge. Here, for example, my favorite was the lumberjack.” One of his favorite past creations was a 9-foot bear.

Grant Kohler, owner of Heber Valley Artisan Cheese, explained, “We decided to do something that was free and something that people could just get out and come and enjoy. Especially this year with Covid, it seems like Januarys are slow months. People are looking for things to be able to get outside and do.” He continued, “Businesses pay in and buy the sculptures, we have them sculpted, and then we just let people come and enjoy them.” Kohler estimated around 3,000 to 4,000 people will stop by the event.

The dairy farm also offers cheese-making classes and tours of their new robotic barn. “The tours are everyday except Sunday,” according to Kohler. “People hayride over, intermingle with the cows, see the barn and amenities, and watch the cows be milked. The cows will literally go get milked on their own.” Tickets for the tours and other events are available on the Heber Valley Artisan Cheese website: https://hebervalleyartisancheese.com/.