Labrum Auto July Business of the Month

Working in a small town with your name in big letters across the front of a builiding can make anyone feel like they’re in the bright spotlight. But for Danny Labrum, of Labrum Auto Group, he doesn’t mind it, because he’s proud of the quality service his staff at Labrum always try to give.

“I love service and that’s what it’s about,” said Danny, “I tell all my staff to treat every customer as if they were a member of their own family coming in through the door. We try very hard to make people happy.”

Danny came to the Heber Valley in late 2001 after learning the ropes of auto sales from his stepfather, and the value of treating people kindly from his father. Both those men taught Danny important lessons in doing what’s right.

“My dad worked in the oil fields out near Roosevelt, and I watched my dad fill people’s propane tanks in the dead of winter without accepting payment so they wouldn’t freeze.”

His stepfather also taught him about going above and beyond to make someone feel needed and wanted or in other words, to care for each other. These same lessons he learned growing up still stick with him as he runs the dealerships and as he interacts with the community.

Each year Labrum Auto participates in the Cool to Care program at Wasatch Hight School. The program celebrates high school students’ leadership experiences, citizenship and academics for a chance to win a new car. For the past several years Labrum Auto has been donating the winning car.

“If I can give back to the kids and try to motivate them to better citizens, that’s kind of what it’s about,” said Danny.

Since 2001, Labrum Auto has grown from a small Chevrolet dealership with 11 staff and about 50 cars to over 35 staff, adding the Ford dealership, and about four times as much inventory. Labrum Auto offers many different services from state inspections to engine overhauls. They can work on all makes and models.

For their continued service to the Heber Valley and commitment to the community, the Heber Valley Chamber of Commerce is proud to recognize Labrum Auto Group as the July Business of the Month.

Originally posted on

Heber Valley Artisan Cheese held their 2nd annual Ice Sculptures Exhibition this weekend. Several local businesses sponsored the sculptures being displayed. There were also two different ice carving demonstrations. The event was free to the public.

The annual event began last year when Carolee Kohler saw ice sculpting on a Hallmark movie and thought it would be a fun idea for their farm. They are also considering a woodcarving event.

According to Lindsey Strother, social media and events coordinator, each sculpture takes between 1-3 hours to carve. “We contacted Amazing Ice Creations back in November, and we reached out to local companies to sponsor the ice sculptures,” she said. “Yesterday morning around 9 am, they came in a massive truck and dropped them all off for us, and we set them up.”

Along with the ice sculptures, sponsors receive a sign and canopy for the display and social media marketing. The sponsors decide what they want to have sculpted. After the event, they can take the ice sculptures and display them at their businesses. The creations normally last a couple of weeks. Some will be left in the field and can be viewed throughout the week.

The ice this year included Olaf, company logos, animals, and other items. Darron Kingston, the sculptor, has carved ice for over 10 years with his dad. According to Kingston, “I like sculptures that give me a challenge. Here, for example, my favorite was the lumberjack.” One of his favorite past creations was a 9-foot bear.

Grant Kohler, owner of Heber Valley Artisan Cheese, explained, “We decided to do something that was free and something that people could just get out and come and enjoy. Especially this year with Covid, it seems like Januarys are slow months. People are looking for things to be able to get outside and do.” He continued, “Businesses pay in and buy the sculptures, we have them sculpted, and then we just let people come and enjoy them.” Kohler estimated around 3,000 to 4,000 people will stop by the event.

The dairy farm also offers cheese-making classes and tours of their new robotic barn. “The tours are everyday except Sunday,” according to Kohler. “People hayride over, intermingle with the cows, see the barn and amenities, and watch the cows be milked. The cows will literally go get milked on their own.” Tickets for the tours and other events are available on the Heber Valley Artisan Cheese website: